In this guide, 23 Major Car Brands Ranked By Depreciation, we pull back the curtain on the hard truth of car ownership: value shrinks over time, period. depreciation is an inevitable part of owning a vehicle, but some brands weather the storm better than others. Here at Revuvio, we break down the numbers with a fresh, model-aware lens so you can factor resale value into your next purchase. Rather than simply listing MSRPs, we translate depreciation into percentages where possible, using a five-year ownership horizon and an assumed 21,000 miles per year for consistency. Remember: even within a brand, some models tank while others hold up remarkably well. The goal is clarity you can apply to real-world shopping, trade-ins, and long-term budgeting.
Understanding depreciation in 2025 and beyond
Depreciation is shaped by a mix of factors: initial sticker price, demand for the model in used-car markets, reliability costs, maintenance, and even the ongoing appeal of a brand’s lineup. For this analysis, we set a standard five-year window and a practical mileage figure to approximate how much value you might lose when you sell or trade in. We also acknowledge that luxury and exotic brands behave differently from mainstream models, so some brand-wide figures may hide significant model-to-model variation. In the end, depreciation is a curve, not a single point, and the shape of that curve depends on product mix, regional demand, and the overall health of the used-vehicle market. The 2024–2025 data landscape shows higher depreciation in some luxury EVs, while mainstream brands with strong reliability grab value more steadily in the mid-market segment.
Brand-by-brand depreciation: a closer look
Jaguar
Jaguar sits near the top of the depreciation spectrum in this period, largely because of the brand’s history of rapid value erosion once vehicles leave the showroom floor. On average, Jaguar models show a five-year depreciation in the upper sixty-percent range, with some sedans and sport coupes tipping toward the high sixties. The I-Pace, despite its novelty and eco-credentials, retains far less value than many of its rivals; a five-year horizon pushes its resale value down by roughly 65–70 percent in typical configurations. That said, certain Jaguar models with strong demand and a refined driving experience can hold a bit better, so buyers should weigh model-specific resale data before purchase. Remember: maintenance costs and repair bills tend to creep upward as the odometer climbs, which compounds depreciation for European luxury brands like Jaguar.
Land Rover
Land Rover, including the Defender, Discovery, and Discovery Sport, tends to depreciate aggressively in the early years, with five-year depreciation frequently landing in the mid-to-upper sixties to mid-seventies percent range depending on the model and market. The Defender remains a standout in terms of capability, but the depreciation curve is steep, often dipping five years out by about 55% for the Defender in some trims, while the Discovery family can fall as much as 75% from new. Range Rover models compound the problem: they start high, but their steep depreciation—especially for entry-level variants and aging interiors—drives the brand-level numbers higher. If you’re eyeing Land Rover, plan for premium maintenance and consider the total cost of ownership beyond the sticker price.
Range Rover
Range Rover models tell a more nuanced story within the Land Rover family. The Evoque, typically a more affordable Range Rover option, can lose around 60% of its as-new value in five years. The full-size Range Rover, with its luxury appeal and formidable capability, tends to shed even more—historically around 80% or more on some years—but the exact figure hinges on the model and trim. In short, Range Rover carries the cachet of prestige, but depreciation is a steep companion for most five-year horizons. Buyers should factor higher maintenance costs and potential repair expenses into the ownership math.
Maserati
Maserati remains a fascinating case in depreciation talk. In recent years, this Italian marquee has faced lower sales and mixed residual values, which translates into sharper value drops for many of its models. The Grecale, Maserati’s entry into the SUV segment, can see depreciation around 90% over five years in some configurations, reflecting not only demand softness but also high maintenance costs and specialized parts. Meanwhile, older GranTurismo and Quattroporte variants show better retention in some cases, yet the overall brand image leans toward higher depreciation compared with mainstream luxury brands. For Maserati, model choice and rarity matter—some limited-edition or well-spec’d variants can defy the trend, but they’re the exception rather than the rule.
Lucid
Lucid’s fledgling status in the U.S. market makes depreciation particularly pronounced, at least in the five-year window most buyers consider. The Lucid Air, our primary data point, tends to depreciate in the ballpark of mid-to-upper sixties over five years with wide variation based on trim, options, and market demand. As a newer entrant in the luxury EV space, Lucid’s resale picture is sensitive to production throughput, reliability perceptions, and competition from established names. For prospective buyers, Lucid models carry a high initial price, and depreciation compounds as used supply increases, though long-term battery technology and charging infrastructure could alter this trajectory over a longer horizon.
Rivian
Rivian is another EV startup that complicates the depreciation narrative. The R1S SUV and the R1T pickup typically show steep five-year depreciation in the 70% vicinity, reflecting market skepticism about early-stage EVs, concerns over service networks, and battery- and drivetrain-related repair costs. The R1S, with its rugged appeal, does better in some market niches, but the overall brand depreciation remains difficult to overcome for a five-year frame. Rivian’s depreciation story highlights how brand-new, boutique EVs must prove durability, reliability, and long-term support to sustain value as the market matures.
Polestar
Polestar’s two- and four-door EVs sit in a middle-ground zone for depreciation: six years ago, the company faced skepticism; today, Polestar’s models generally lose around 60–65% of their original value after five years. The Polestar 2 tends to carry value a bit better than some peers, while later models like the Polestar 3 and 4 show similar or slightly improved retention depending on demand and inventory. Overall, Polestar remains a viable value play among EV startups, but buyers should temper expectations about rapid resale gains and plan for a slower recovery in resale value compared with some established luxury brands.
Tesla
Tesla has disrupted depreciation expectations across the EV landscape, but the trend is nuanced. The brand’s models typically lose value in a broad range from roughly 50% to 70% over five years, with variations driven by demand, software updates, and the introduction of new trims. In practice, certain Model 3 units can hold value relatively well, while early iterations of other models show steeper declines as new iterations arrive. The takeaway: Tesla still faces depreciation pressure, especially as the used-vehicle market normalizes and competitors close gaps in range, charging infrastructure, and after-sales support.
Cadillac
Cadillac sits in the middle of the luxury segment for depreciation, with five-year declines often running in the 50–70% range depending on model, trim, and market conditions. SUVs and crossovers generally depreciate at a slower rate than high-performance coupes or flagship sedans, but even popular models can’t escape the broader trend of value erosion after five years. The brand’s emphasis on design language, technology, and product cadence helps stabilize demand, yet Cadillac still faces higher depreciation than many mainstream luxury rivals when you take repair costs, trip charges for service, and replacement part premiums into account.
Porsche
Porsche tends to age more gracefully than most luxury brands, especially for certain models. The brand’s sporty ethos and strong dealer network help retain value, with many models showing five-year depreciation in the 40–60% range. The 911, in particular, often buckles the trend and can hold value well above average. A typical Macan or Cayenne, however, may drop more sharply, depending on options and market demand. The key message: Porsche offers a more favorable depreciation profile than many peers, though model choice and option lists make a significant difference in final resale outcomes.
BMW
BMW’s depreciation story is a mix of mid-to-slower erosion on core models and sharper drops on less popular variants. Across the lineup, five-year depreciation commonly falls in the 45–60% window, with SUVs and hybrids sometimes retaining more value than sport coupes. The brand’s reputation for driving dynamics keeps demand relatively high, but expensive maintenance on older vehicles can dampen resale attractiveness. Buyers who prioritize reliability and lower ownership costs over performance may see better long-term value with well-maintained examples and certified pre-owned options.
Mercedes-Benz
Mercedes-Benz depreciation generally mirrors the mix seen in other luxury brands, with five-year declines often in the 50–65% range. The most popular SUVs and sedans tend to fare better, while niche performance variants and highly optioned luxury interiors can reduce resale appeal as new trims enter the market. Reliability and maintenance costs matter here: a higher sticker price can compound when you factor in upkeep and replacement parts, nudging depreciation higher than expected for certain configurations.
Audi
Audi sits in the same neighborhood as BMW and Mercedes when it comes to depreciation. Five-year depreciation frequently lands around 50–60% for mainstream Audi models, with some high-demand trims pulling that lower, and certain performance or niche models sinking more quickly. The brand’s modern design language and tech features help sustain demand, but aging interiors and rising repair costs can still depress resale value on older units. For buyers, the takeaway is to prioritize models with strong reliability records and favorable maintenance histories.
Volvo
Volvo models typically exhibit moderate depreciation compared with some luxury peers. Five-year drops often sit in the 45–60% range, with XC90s and XC60s retaining value well when equipped with desirable safety tech and efficient powertrains. The brand’s appeal lies in safety, Scandinavian design, and practicality, which can translate into steadier resale demand in many markets. As always, mileage, service history, and certified pre-owned status play decisive roles in final resale outcomes.
Lexus
Lexus stands out as a value anchor in the luxury segment. Five-year depreciation for most Lexus models tends to be lower than peers in the same tier, often around 40–55%, thanks to proven reliability, lower maintenance costs, and strong after-sales support. The brand’s stewardship of quality leads to favorable resale profiles, with particular models like the ES and RX often cited for their long-term value retention. In short, Lexus is frequently cited as a practical, value-forward choice for buyers who care about depreciation as part of total cost of ownership.
Toyota
Toyota is the benchmark for low depreciation in mainstream segments. Five-year depreciation for many Toyota models sits in the 30–45% range, depending on the model and market. Proven reliability, broad demand, and extensive dealer networks drive strong resale outcomes. The brand’s reputation for durability translates into lower ownership costs over the long haul, making Toyota a staple of value-focused buyers who want to minimize depreciation risk as they drive into the future.
Honda
Honda usually lands in a favorable depreciation position among mainstream brands, with five-year declines typically around 40–50%. The blend of reliability, efficient powertrains, and practical design helps keep resale values robust. Specific models with in-demand trims—such as popular CR-Vs or Civics with desirable options—can outperform the average. As with many brands, mileage and service history are decisive in determining the final resale value of a Honda after five years.
Hyundai
Hyundai’s rise in resale value over the past decade is well documented. Depreciation for many Hyundai models tends to run in the 40–60% window over five years, with standout crossovers and efficient sedans holding value especially well due to long warranties, improved interiors, and broad consumer appeal. The newer electric and hybrid options add complexity to the numbers, but overall Hyundai offers a compelling balance of upfront price and depreciation resistance in many segments.
Kia
Kia mirrors Hyundai in depreciation performance, often landing in the 40–55% range after five years for several mainstream models. Strong warranty coverage, feature-rich trims, and improving reliability have helped Kia build a reputation for holding value better than many competitors in its class. This makes Kia a solid choice for buyers who want modern technology without paying a premium that erodes quickly in resale markets.
Nissan
Nissan’s depreciation profile varies more widely across its lineup. Five-year depreciation often lands around the 50–60% mark for mainstream models, with some compact cars retaining value a bit better due to practical features and efficiency. Truck and SUV variants may show different dynamics, so buyers should evaluate model-specific resale data and consider certified pre-owned options to maximize depreciation outcomes over the ownership cycle.
Ford
Ford sits in the middle of the pack for depreciation among mainstream brands. Five-year declines typically hover in the 50–60% range, though popular pickups and SUVs can perform better on resale due to draw from a strong used-truck market and broad dealer networks. The brand’s performance in terms of reliability and maintenance costs will heavily influence final figures, so prospective buyers should weigh model, trim, and warranty coverage when estimating total ownership costs.
Chevrolet
Chevrolet’s depreciation trajectory follows a similar pattern to Ford, with five-year depreciation often in the 50–60% range for many mainstream models. SUVs and pickup variants that maintain demand tend to hold value a bit better, while certain specialty trims may experience sharper drops if demand shifts. Overall, Chevrolet offers competitive value in the used-car market, particularly when buyers select well-reviewed, widely available models with robust maintenance histories.
Jeep
Jeep combines strong brand affinity with a somewhat volatile depreciation curve. SUVs like the Wrangler benefit from cult-like demand and can hold value relatively well, whereas some other Jeep models experience more typical depreciation. Five-year depreciation for the brand generally lands in the 50–65% range, though specific trims with high demand can outperform this baseline. The practical takeaway is to favor iconic, high-demand Jeep trims if resale value at year five is a priority.
Conclusion on brand trajectories
The broad story across 23 major brands is nuanced. Traditional mass-market brands like Toyota and Lexus show the strongest depreciation resilience, thanks to reliability and broad demand. Luxury brands vary widely by model, with Porsche often outperforming rivals in retaining value, while others—especially some newer EV entrants—face steeper declines as the market reorganizes around service networks and battery longevity. SUVs and trucks tend to hold value better than sedans in several brands, reflecting consumer preference for versatile, long-lasting utility. In every case, model choice, mileage, maintenance history, and how a vehicle is used (fleet, lease returns, or personal ownership) dramatically shape the final depreciation outcome.
What this means for buyers: practical tips to minimize depreciation
The depreciation story isn’t just a science project; it’s a practical playbook you can apply before you buy. Here are strategies Revuvio readers use to protect value:
- Choose models with proven reliability and lower maintenance costs, especially within luxury brands.
- Prefer certified pre-owned options or lower-mileage used vehicles that have a verifiable service history.
- Avoid highly optioned trims with limited resale demand unless the features are genuinely essential to you.
- Consider brand ecosystems with strong dealer networks and robust after-sales support to reduce long-term ownership friction.
- Mind the mileage curve: EVs are sensitive to battery degradation data and charging infrastructure availability, which can influence resale value.
- Stay informed about market trends and regional demand, which can swing depreciation by model year and trim level.
Temporal context: what changed in 2024–2025 that affects depreciation
The used-vehicle market in 2024 and 2025 has been shaped by several macro trends. Inflation and interest rates influenced new-car demand, shifting some buyers toward lightly used or certified pre-owned vehicles. Supply chain improvements helped stabilize new-car inventories, but demand for popular SUVs and crossovers remained high, supporting steadier resale values in many mainstream brands. At the same time, the rapid rise of electric vehicles introduced a new depreciation dynamic: battery warranties, charging infrastructure, and early adopter demand created pockets of resilience, while early EVs faced sharper declines as the market weeded out uncertainty about longevity and service networks. The net effect is a mixed bag: some brands and models still defy the depreciation gravity, while others compress quickly in value as better options arrive on the market.
Pros and cons by depreciation tier
- High depreciation tier (e.g., certain Maserati, Jaguar, Land Rover variants): Pros include strong initial prestige, distinctive styling, and potential for unique ownership experiences. Cons include higher maintenance costs, potentially steep resale penalties, and more volatile demand on the used market. Consider this tier if you’re chasing driving excitement and can tolerate higher financial variability over the five-year window.
- Mid-range depreciation tier (e.g., many mainstream luxury and performance models): Pros include broader demand, reasonable upkeep, and a better balance of performance and value. Cons include the possibility of noticeable value erosion if options and trims fall out of favor. This tier often represents the best balance for resale planning.
- Low depreciation tier (e.g., Toyota, Lexus): Pros include reliable resale, lower total cost of ownership, and strong enthusiast interest in well-maintained examples. Cons include potentially slower value appreciation in some niches, as mainstream brands focus on reliability over extreme performance or novelty. For buyers prioritizing long-term value, this tier is typically the safest bet.
FAQs
Which brands depreciate the most, and why?
Brands like Jaguar and certain Land Rover variants often show the steepest depreciation in five years due to maintenance costs, reliability concerns, and the premium they demand in new-car markets. EV startups such as Lucid, Rivian, and some Polestar configurations can also experience higher depreciation early on, driven by limited service infrastructure and the arrival of newer models. If resale value is a top concern, you’ll want to inspect model-specific data, prioritize reliability history, and consider longer-term ownership plans that justify the initial premium.
Which brands retain value best over five years?
On the traditional, mass-market side, Toyota and Lexus are widely recognized for stronger resale value, driven by reliability and broad demand. Among luxury brands, Porsche often demonstrates stronger value retention for many of its models, particularly the 911 and key crossovers. SUVs and trucks in mainstream brands like Ford and Chevrolet also tend to hold up well in the used market if properly maintained and if the vehicle has a solid service history.
How can I minimize depreciation when buying a new or used car?
Start by selecting models with documented reliability, low ownership costs, and sustained demand in the used market. Favor well-maintained examples with complete service records and consider certified pre-owned options to maximize protection. Avoid highly optioned trims that may lose value quickly and prioritize models with known, durable components (especially batteries for EVs). Finally, plan for a practical ownership horizon—five years is common—and be prepared to sell or trade in before demand shifts dramatically due to new model cycles.
Do electric vehicles depreciate differently from gasoline cars?
Yes. EV depreciation is influenced by battery longevity, charging infrastructure, and demand for clean-energy options. Early-gen EVs tended to lose more value as concerns about range and battery replacements loomed, but as battery technology improves and networks expand, depreciation patterns are shifting. In 2024–2025, some mainstream EVs maintained value fairly well, while newer entrants from startups sometimes carried higher depreciation due to service-network maturity and concerns about long-term reliability. Expect ongoing evolution as the market matures and warranties cover long-term battery health.
Does mileage really affect depreciation that much?
Absolutely. Mileage is one of the strongest levers of depreciation. The standard 21,000 miles-per-year assumption used in depreciation studies provides a framework, but real-world use can tilt resale value meaningfully. Higher mileage accelerates wear and tear, increases maintenance needs, and reduces the perceived value to buyers. Conversely, models with lower mileage and excellent service histories tend to fetch stronger resale offers. If you’re weighing two similar cars, the one with lower miles and a robust maintenance record almost always wins on resale value.
What about mileage variants and model-specific tuning—do they matter?
Yes. Certain trims, options, or special editions can be highly desirable in the used market, preserving value better than their regular counterparts. Conversely, some performance or luxury packages may deter resale if the market for those specifics softens. The best approach is model-by-model analysis: check current used-car data for the exact variant you’re considering, and look for trims with high demand and a history of stable resale prices.
Conclusion: turning depreciation into a smart buying strategy
Depreciation is not a trap; it’s a signal. For most buyers, it’s a compelling lens through which to view total cost of ownership. The 23 Major Car Brands Ranked By Depreciation reveal that there is no magic bullet—brand strength, model quality, reliability, and maintenance costs all shape how much a car will be worth after five years. Toyota and Lexus stand out for lower depreciation, Porsche offers a relatively favorable balance of driving pleasure and value retention, and emerging EV brands require careful scrutiny of long-term service and battery health. The practical takeaway is clear: align your purchase with strong resale fundamentals, stay data-informed on model-level depreciation, and factor in service availability and maintenance costs as you plan your five-year journey. When you do, depreciation becomes not a hurdle but a guiding metric in choosing a car that fits both your lifestyle and your pocketbook in the years ahead.
Note: Depreciation figures vary by model, trim, mileage, region, and market conditions. The ranges cited here reflect modern estimates drawn from current used-vehicle data up to late 2025. Always verify model-specific depreciation with up-to-date calculators and local dealer data before finalizing any purchase.
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